NEW BRAND: HERMAN by Milk Agency

Timeles fashion

We proudly welcome HERMAN to Milk Agency's brand list.

Founded in 2022, HERMAN’s mission is a celebration of simplicity. HERMAN believes in the foundation of menswear—a reliable wardrobe, crafted with purpose and proven over centuries. These are timeless styles, built to endure without compromise.

HERMAN caters to everyday women who seek, consciously or unconsciously, a true wardrobe. The brand simplifies style, fostering an effortless approach and a focus on quality over quantity.

Merry Christmas from Milk Agency

NEW BRAND: EDITED by Milk Agency

Meet EDITED:
The right look to the right price

We proudly welcome EDITED to Milk Agency's brand list.

EDITED stands for trend-oriented collections that effortlessly blend seasonal trends with timeless, high-quality styles. Their hallmark lies in delivering seasonal excellence: statement outerwear, tailoring, and knits for the colder months, and versatile denim pieces, sets, and dresses during the spring/summer season.

NEW BRAND: TRUE RELIGION by Milk Agency

We proudly welcome TRUE RELIGION to Milk Agency's brand list.

True Religion is a global lifestyle, apparel, and accessories brand that focuses on producing high-quality denim and sportswear for Men, Women, and Kids.  Born from the belief that denim is a universal fabric, their mission is to transcend boundaries of faith, class, ethnicity, and orientation. True Religion is worn by athletes, musicians, and artists globally to express their individual style.

NEW BRAND: TWIST & TANGO by Milk Agency

We proudly welcome TWIST & TANGO to Milk Agency's brand list.

Twist & Tango started in 1995 in Gothenburg, Sweden, built on the vision to create a brand for
women with an effortless and timeless approach to modern fashion. Today Twist & Tango is recognized as a personal fashion brand designing high-quality collections combining everyday fashion with ease and style. Significant for the brand is the Scandinavian minimalism and simple designs mixed with spirited prints represented through the characteristic core values fun, simple, personal, and feminine.

NEW BRAND: ALHAJA CULT STORE by Milk Agency

We proudly welcome ALHAJA CULT STORE to Milk Agency's brand list.

Alhaja is a jewelry brand that worships the shapes of nature, folklore and natural materials, deeply inspired by the Mediterranean Sea and its culture. Conscious of the planet, which is their starting and return point, they are committed to continue striving and improving business efficiency so that design, quality and sustainability are values that are always present in our development.

NEW BRAND: HELMSTEDT by Milk Agency

We proudly welcome HELMSTEDT to Milk Agency's brand list.

HELMSTEDT was founded by Emilie Helmstedt in 2018 and was first seen on the runway with the SS19 collection, Oceania. From the outset, the brand has received international recognition from i.a. Vogue, ELLE and Forbes.

HELMSTEDT works at the intersection between art and fashion – with the delight of the unexpected. The artistic approach is manifested in womenswear, sculptures, poems and from this year also a children’s collection. Each season’s whimsical universe starts from Emilie’s imagination and is brought to life in the HELMSTEDT design studio in Copenhagen – the Helmstedt House.

NEW BRAND: LYKKELAND ATELIÉR by Milk Agency

We proudly welcome LYKKELAND ateliér to Milk Agency's brand list. LYKKELAND Atelier was founded in 2022 by designer and creative enthusiast Heidie Lykke. Heidie has many years of experience in the fashion industry, and since 2008, she has been working to change the perception of what they call "curvy fashion." With LYKKELAND Atelier, their wish is to push the norms, contribute to more diversity, celebrate differences, and encourage all women to love themselves and their bodies.

LYKKELAND shapewear collection is designed to embrace your natural curves while boosting your confidence and self-love. Their shapewear provides a comfortable, smooth, and supportive fit without discomfort at the waist, back, or sides.

New brand: Scarlett Poppies by Milk Agency

We proudly welcome Scarlett Poppies to Milk Agency's brand list. Linda Augustsson, born and raised in Sweden, is the Creative Director and passionate soul behind Scarlett Poppies. With design and sewing merging as her hobby at a very young age, pursuing a future career within the fashion industry appeared as if it was written in the stars. She has spent the last two decades of her professional career living in India, working within the textile industry and and traveling the world. Each Scarlett Poppies garment is the result of her love for beautiful, well-made clothes and not least the efforts of our passionate and skilled tailors and artisans.

We wish you and your loved ones a Wonderful Christmas & a Happy New Year!
- All the best wishes for 2024!